What is On-Page SEO?
On-page SEO (also referred to as “on-site SEO”) is that the practice of optimizing website content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).
30-Point On-Page SEO Checklist
Use this SEO task list before you publish any new posts or pages on your site. you'll also use the on-page SEO checklist to travel back and check your work on any previously published content
1. Perform keyword research to seek out the highest keywords.
On-page SEO starts with finding the simplest keyword for a specific page of content. the simplest keyword is that the phrase or term that:
Is relevant to the most topic or theme of the content. The
keyword should be an accurate description of your content.
Is regularly looked for by your audience. The search volume
for the keyword is large enough to drive traffic to your site from your ideal
target market.
Is within your site’s competitive power. Your site has
enough authority to rank above other sites already ranking for that keyword.
2. Choose one primary keyword for your content.
Once you select your keyword, assign it to at least one page of content on your site. Create an article calendar for brand spanking new content and assign a target keyword to every page.
3. confirm the first keyword isn’t assigned to a different piece of content.
A primary keyword should never be assigned to quite one page
of content on your site. If you assign an equivalent keyword to quite one page,
it can cause keyword cannibalization issues, wherein search engines don’t know
which page is more important and, therefore, rank neither page. you'll use a
replica content checker to seek out issues like this on your site.
4. Choose three to 5 related keywords for your content.
Related keywords are terms and phrases that are synonyms or
semantically associated with your primary keyword. they're sometimes mentioned
LSI keywords or latent semantic indexing keywords. Perform keyword research to
seek out three to 5 keywords that are associated with your primary keyword.
5. Create a content plan for your keyword.
Once you've got your primary keyword, develop a content plan for a way you’ll use it. Decide if the keyword should be a timely blog post, evergreen content, or a landing page. Decide how long the content should be and the way you would like the content to support your marketing funnel.
Match the content to the keyword search intent. Create
content that gives what the user would be trying to find once they perform the
search.
Decide where the content fits in your sales funnel. Use a
customer journey mapping template and make content that matches into a selected
purchase funnel level.
Create content that's better than currently ranking content.
Review content that currently ranks for your keyword. attempt to create a page
that's more valuable, better organized, contains original data, etc.
6. Write a title that has the first keyword.
Write a title that's appealing to both search engines and audiences. Serve search engines by including the first keyword near the start of the headline, and serve audiences by writing a descriptive yet concise title that tells readers why the content is effective.
7. Wrap the title in an H1 tag.
Add the title to your page, and wrap it in an H1 title tag. An H1 title tag may be a piece of HTML code that tells search engines that the copy is that the title of the page and a crucial description of the content.
8. Write quite 300 words of body content.
The number of words for your content will vary counting on the page’s purpose and therefore the depth of the subject. But as a best practice, publish pages that have quite 300 words of body copy. Aim for a minimum of 800 words when possible, as more detailed posts will have a stronger probability of ranking.
9. Write original content.
Craft copy that's original and not copied from other
sources. don't copy content that's already published on your site or published
on the other sites. Search engines may penalize your site or not rank your page
if it's content that's copied or duplicated from other sites.
10. Write high-quality content.
Even once you create SEO content for the aim of ranking, always remember that your favorite focus should be your readers. Create high-quality content that's valuable, useful, and well-written.
11. Add the first keyword to make a 2-3% keyword density.
Help search engines recognize the most theme of your content by using the first keyword throughout the copy. As a best practice, use the term two to 3 times per 100 words to make a 2-3% keyword density. attempt to avoid going over this limit to avoid keyword stuffing issues.
12. Use each related keyword a minimum of once within the body copy.
Refer back to your related keyword list and include each keyword a minimum of once in your copy. Naturally incorporate them into your content; don’t force it.
Here are some general guidelines for incorporating your target keyword into your post:
13. Make your content scannable.
Both readers and search engines like content that's easy to scan and understand. undergo your content and use formatting that creates it easy to quickly scan and review.
Break content into sections with descriptive subheadings.
Use bullet points for lists of data.
Use bold formatting or callouts to spotlight details.
14. Wrap subheadings in an H2 tag.
Help search engines identify the subheadings in your content (and the most points of your copy) by wrapping the phrases in an H2 tag. just like the H1 tag used on your headline, this HTML code tells search engines that the copy is vital and associated with the first page topic.
15. Use the first keyword in a minimum of one subheading.
Tie your content back to the most keyword by using the first keyword in a minimum of one among your subheadings. Use it in additional than one subheading if it's natural and is sensible.
16. Use the first keyword within the first and last paragraph of the content.
Show search engines that the page is closely associated with the subject by bookending your copy with a mention of the first keyword. attempt to use the target keyword near the start of your first paragraph and within your final paragraph to strengthen what your content is about. this may help make it clear to look engines why your content has relevancy
17. Add relevant internal links using targeted anchor text.
Links help search engines connect and understand online content. Add relevant internal links to other pages on your site, and when possible, use the linked page’s target keyword because the anchor text for the link.
18. Add relevant links to high-quality sites.
Links resulting in other sites also add context that helps search crawlers understand your content. So also include relevant, valuable, and high-quality outbound links that cause other pages once you mention a resource or cite a source within your content. Check the Alexa Rank of the sites you link to, and confirm they're high-quality backlinks with a robust Alexa Rank.
19. Set outbound links to open a replacement page.
When a user clicks a link on your page, you don’t want them to go away your site completely. Set each outbound link to open during a new window in order that your website remains open albeit the user temporarily visits another site.
20. Add a minimum of one image.
Make the content more interesting to readers and show search engines that the content is effective by adding a minimum of one image to the page.
21. Add the first keyword to the image file name.
Before you upload the image to your website, name the file with a phrase that has the first keyword for the page.
22. Add the first keyword to the image title.
When you upload the image, also add the first keyword to the image title assigned to the graphic.
23. Add the first keyword to the image alt tag.
In one final place, add the first keyword to the image alt tag for the graphic.
24. Size the image properly.
Check the dimensions of your image and confirm it’s not so large that it'll hamper site loading times. Compress large files before you upload them to your site, and resize images to the intended display size.
25. Write an SEO-friendly URL that has the first keyword.
Create a URL for the page that has the first keyword. Avoid
adding any stop words, special characters, or unnecessary words within the
permalink.
26. Add an optimized meta title.
A meta title may be a line of code that tells search engines the title of a page. it's also the title that appears on program results pages (SERPs). Add a meta title for your page that has fewer than 60 characters, includes the first keyword near the front of the title, and entices the user to click.
27. Add an optimized meta description.
A meta description may be a blurb of data that supports the
meta title. It also helps search engines understand the content and is
displayed on SERPs. Add an optimized meta description that has fewer than 320
characters, includes the first keyword near the front of the outline, and
includes a soft call to action encouraging readers to click.
28. Add structured data markup.
To make the page’s SERP results look even more enticing, add structured data markup or schema to your page. Structured data are extra code that helps search engines recognize specific categories of copy within your content. This extra code can cause a lift in SEO visibility also as rich search results.
29. Add social sharing links.
Content is more likely to be found when it's optimized for both search and social. Include sharing buttons, and add click-to-tweet and other social sharing call to actions on the page.
30. Check your work.
Check on-page SEO another time before you finish your work.
Use a tool like Alexa’s On-Page SEO Checker to scan your content and make sure
that you hit every action item on your on-page SEO checklist.
Make Your On-Page SEO simpler
This 30-step on-page SEO checklist will assist you optimize
your content so it sends clear signals to look engines and improves your
visibility on SERPs. But on-page SEO alone isn’t enough to urge your page to rank.
You need an entire SEO checklist that hits all of the simplest practices for SEO if you would like to spice up your site’s overall ability to rank in search. meaning adding a technical and off-page SEO checklist to your plans.
To get a full SEO task list of everything you would like to
optimize your website, download our complete SEO checklist. It includes 50+
action items associated with on-page, off-page, and technical SEO.
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